After years of printing 10-15 brochures or pieces of thought leadership for each event Promontory was present at, I was determined to find a better way. Not only was printing costly and challenging to ship overseas, but our attendees also reported that there were often large amounts of leftovers that ended up in the dumpster post-event. The solution? A double-sided postcard containing the most important highlights of our services and a QR code linked to a bespoke webpage associated with each card and event. Here, visitors can access PDF or web versions of relevant brochures and articles and easily contact PFG representatives. By printing 50 to 100 postcards per event, we saved quite a bit of money and many, many trees.
Along with the postcards, I designed several targeted pop-up banners for our conference booths, branded pens and giveaways, and sponsorship web banners.
